THE PLANET VS BOLSONARO
Grassroots campaign with NGO AllRise to try the Brazilian president at the International Criminal Court.
We created the campaign to try Brazilian president Jair Bolsonaro at the International Criminal Court. The grassroots initiative with NGO AllRise called for the former president to be held accountable for the destruction of the Amazon rainforest under his administration.
With zero media budget, the campaign featured in 1,700+ global media outlets and the petition to hold him accountable gained 1 million+ signatures.
“A LANDMARK COMPLAINT”
WE ASKED THE WORLD TO SHARE. SIGN. STOP HIS CRIMES.
AND GAVE THEM THE TOOLS TO DO SO WITH A DEMOCRATIC, OPEN SOURCE DESIGN SYSTEM.
The design system comprised system default fonts and colours as well as easy-to-use templates on everyday programs like Word and Powerpoint. It meant the public could create and customise their own posts no matter their device, language, location or design skills.
‘DEAR BOLSONARO’ LAUNCH FILM
RECOGNITION & AWARDS
D&AD – In-Book
D&AD – Shortlist
Cannes – Shortlist
Epica Awards – Shortlist
Campaign – Pick of the Week
Campaign – Ad of the Day
The Drum – Ad of the Day
CREDITS
Agency
180 Amsterdam