ROCKSTAR X STORMZY:
PRESS PLAY

A collaboration with Stormzy for a world-first interactive gig on Spotify – an experience that allowed users to switch seamlessly between 5 different worlds.

Video password: rockstar

To launch Rockstar’s new Press Play platform, we enlisted Grime superstar Stormzy for a one-of-a-kind interactive gig set across 5 worlds.

This was the first ever live performance on Spotify – an experience that allowed users to switch seamlessly at any point between 5 different Stormzys across 5 worlds spanning 21 different environments.

“A VIRTUAL
HEADLINE SHOW”

WATCH THE LINEAR PERFORMANCE

While the full Spotify interactive experience is no longer available, sit back and relax while you watch a linear version of Stormzy’s 15-minute multi-world performance here.

Video password: rockstar

“A REVOLUTIONARY PERFORMANCE”

MADE USING UNREAL ENGINE AND MOTION CAPTION TECHNOLOGY

After recording Stormzy’s original performance, we meticulously recreated it move for move, angle for angle, movement for movement in motion capture.

Using that data, we built our virtual worlds in which avatar Stormzy performed in. The first-of-its-kind experience allowed users to switch seamlessly between all 5 worlds.

1 PERFORMANCE. 5 WORLDS.

1 PERFORMANCE. 5 WORLDS.

RECOGNITION & AWARDS

Music Week Awards – Music & Brand Partnership – Shortlist

UK Sponsorship Awards – Sponsorship Innovation of the Year – Winner

UK Sponsorship Awards – Branded Content – Winner

UK Sponsorship Awards – Celebrity and Influencer Endorsement – Highly Commended

PRWeek Global Awards – Global Content – Shortlist

CREDITS

Agency
180 Amsterdam

Production
Julien Simshauser | Builders Club